- Amazon's Big Spring Sale is live: The 110+ best tech deals to shop (featuring some of the lowest prices ever)
- 회의에도 참여하는 음성 비서··· 오터.ai, 음성 인식 AI 에이전트 출시
- Active Roles Wins 2025 Cybersecurity Excellence Award for Hybrid Active Directory Protection
- McAfee Wins AV-TEST Awards for Best Advanced Protection and Best Performance | McAfee Blog
- Microsoft 365 Copilot's two new AI agents can speed up your workflow
Proving physical security value across an organization

In this episode of The Security Podcasts we sit down with Thomasina Martin, a Key Account Manager specializing in Energy and Utilities at Genetec, Inc., to talk about proving the value of physical security across an organization.
“One of the primary challenges I think a lot of us see, I think it’s universal in the security industry when trying to secure a budget, is that physical security often competes with other critical business units or functions,” Martin says. “Additionally, the benefits of security initiatives can often be something intangible or difficult to really quantify until an actual incident occurs, which makes it harder to really justify that expense until something happens. So a way to overcome this is that leaders need to tie security initiatives directly to business risks and outcomes, present again, data-driven ROI projections and communicate the potential cost of not prioritizing security. It’s absolutely imperative to build strong relationships with key stakeholders and to align security with their overall strategic priorities or their their overall goals.”
Proving physical security value across an organization
In this episode, we sit down with Thomasina Martin, a Key Account Manager specializing in Energy and Utilities at Genetec, Inc., to talk about proving the value of physical security across an organization.
Listen to more from The Security Podcasts.
Or check it out on our Apple Podcasts or Spotify channels. Don’t forget to like, follow, and rate and review our podcasts!